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Marketing

Students will explore all aspects of marketing: product planning, pricing, promotion, distribution, selling, merchandising, and customer service. Hands-on courses and participation in a school-based enterprise prepare students for employment in marketing-related jobs or pursuing a college degree.

Students develop leadership and community service skills through participation in a career technical student organization (CTSO) DECA. They also have the opportunity to compete at a local, state, or international level. Dual enrollment college credit may be available for one or more classes.

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Course Sequence:
 
Intro to the Marketplace
Retailing/School Store
Marketing 1-2
Marketing 3-4
Marketing 5-6

Available at:

 

Dual Enrollment Opportunities: 

Intro to the Marketplace
GBS151 Introduction to Business
Marketing 1-2
MKT271 Principles of Marketing
Marketing 3-4
MGT253 Owning and Operating a Small Business
 
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CTSO Participation
Prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
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Microsoft Office Specialist (MOS)

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Marketing Alumni 

Jonathan Mills

Jonathan Mills

Director of Marketing at Prometheus Solar 
Pinnacle High School Audio DECA Alumnus

"I was heavily involved in DECA all four years and went straight into business school. Eventually, I became the state president of Arizona Collegiate DECA for my senior year of college."

 

College Dual Enrollment is available for select courses. See your school counselor for course eligibility.

Program courses may be used toward the Arizona Seal of Arts Proficiency.

Lack of English language skills will not be a barrier to admission and participation in the Career and Technical Education programs of the schools.

For more information on any of the programs listed on this page, please fill out the form here