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Ad Partners

The PVSchools Ad Partners program (formerly the district eFlyer partnership program) is designed to help build meaningful relationships with new and existing partners to provide opportunities that enrich the lives of our students, families, and community.

This partnership is a sponsorship program with opportunities for ad placement in the district's mass communication system. The program is open to both qualifying nonprofits and for-profits.

The Ad Partners program observes a summer blackout period that begins on the last Friday of the school year and ends 1 week before the first day of school.

Begin Advertising in 5 Easy Steps

  1. Complete the partnership agreement.
  2. Create the artwork and written copy for your ad. Artwork for ads is best sized horizontally at a 16:9 ratio. Thinner banner-style artwork is also acceptable.
  3. Submit the agreement, and attach the artwork and written copy. If non-profit, the agreement must be accompanied by a 501(c)(3).

Once the agreement is received and your partner agreement is approved (including any necessary receipt of payment), advertising can begin. 

Up to two additional advertisements can be added throughout the school year by completing a new ad partner agreement. 

Program Requirements

1. General Eligibility Requirements

  • Commercial & Physical Status: The business or organization cannot be operated out of a household.

  • Non-Competitive: The organization must not offer services or programs that compete directly with a PVSchools district or school program.

  • Child/Family Relevance: Advertisements are strictly limited to categories related to child- and family-oriented services or opportunities within the established categories (Sports, Academics, Camps, Groups/Clubs, Events, or Professional Services).

  • Non-Public Forum Compliance: Content must align with District Policy KHB (Advertising In Schools). It cannot express political, social, religious, or personal viewpoints.

2. Financial Requirements

  • Standard Fee: Commercial businesses must pay a fee of $200 per school year payable via check or money order to Paradise Valley Unified School District.

  • Non-Profit Organizations: The $200 fee is waived for non-profits, but organizations must submit proof of official non-profit status (e.g., 501(c)(3) documentation).

3. Design & Web Accessibility Guidelines

  • Image/Text Rules (ADA Compliance): To adhere to Web Content Accessibility Guidelines (WCAG), artwork/images must not contain written text, except for business or organization names within a logo. Text copy must be submitted separately to be displayed in the post text.

  • File & Format Requirements:

    • File size must be no larger than 5 MB.

    • File aspect ratio should be 16:9 or banner-sized.

    • Formats accepted: Standard image files (JPG, PNG, etc.).

4. Language & Non-Profit Flyer Rules

  • Bilingual Requirement (Physical Ads): Non-profit organizations opting for physical flyer display in school lobbies must provide materials in both English and Spanish.

  • Flyer Limits: Physical flyers are limited to one page (unless specially approved or as part of a translation) and are printed, delivered to individual schools, and cleared from schools when expired at the non-profit's expense and responsibility.

  • District Disclaimer: All ads must include the official district disclaimer stating that PVSchools does not endorse or sponsor the organization/activity.

5. Operational Restrictions

  • Blackout Period: No ads are posted or displayed during the summer blackout period (from the last Friday of school through one week before the first day of school).

  • Submission Limit: Maximum of three advertisements per school year per organization.

  • Date-Specific Content: Date-sensitive advertisements will be automatically removed following the completion of the event.

For the complete list or terms, conditions, and requirements, consult the official Ad Partner agreement form.

Categories and Types of Ads

The following categories of ads can be accepted.

The District prohibits the display of any advertising messages or graphics that:

A. Violate provisions of Arizona Revised Statute 15-342.27(a), which states that advertisements shall be age-appropriate and not contain promotion of any substance that is illegal for minors such as alcohol, tobacco, drugs, or gambling.  Advertisements shall comply with the state sex education policy of abstinence.

B.  Are false, misleading, or deceptive.

C. Relate to an illegal activity, or promote acts that violate law, school rules or disrupt the orderly operation of schools.

D. Are explicit sexual material, obscene material, or material harmful to minors as these terms are defined in Title 13, Chapter 35, Arizona Revised Statutes.

E. Depict violence and/or anti-social behavior or activities offensive to the moral standards of the community or contrary to good taste.

F. Include language which is obscene, vulgar, profane, or scatological.

G. Promote any particular political interest, candidate, party, or ballot measure.

H. Discriminate against, attack, or denigrate any group or individual.

I. Are contrary to the best interests of the District or its students, or which might result in public criticism of the District or its advertising program, or which primarily serve to promote a political, religious or other issue-oriented viewpoint.